Privacy Policy

Effective Date: 26/06/2025

Durability Alliance (“we”, “our”, or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.durabilityalliance.org (“Site”).

By using this Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect limited personal and usage data in order to improve our website and services.

a. Information You Provide

We may collect personal information you voluntarily provide to us, such as:

• Name

• Email address

• Messages or inquiries submitted through contact forms

b. Automatically Collected Information

We use Matomo (a privacy-focused web analytics platform) to collect anonymous usage data, such as:

• IP address (anonymized)

• Browser type and version

• Pages visited

• Referring/exit pages

• Time and date of visit

2. Use of Cookies and Tracking

We use Matomo Analytics with privacy-enhancing settings:

• No third-party tracking

• IP addresses anonymized

• Respect for “Do Not Track” settings

Cookies are small text files stored in your browser to analyze web traffic and usage patterns. These cookies help us understand how visitors interact with the Site.

You can control cookies by:

• Adjusting your browser settings

• Enabling “Do Not Track” in your browser

• Using our cookie opt-out option (see below)

Opt-out complete; your visits to this website will not be recorded by the Web Analytics tool. Note that if you clear your cookies, delete the opt-out cookie, or if you change computers or Web browsers, you will need to perform the opt-out procedure again.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

You are not opted out. Uncheck this box to opt-out. You are currently opted out. Check this box to opt-in.

The tracking opt-out feature requires cookies to be enabled.

3. How We Use Your Information

We use collected information to:

• Monitor and analyze website performance

• Improve our content and user experience

• Respond to inquiries and messages

We do not sell, rent, or trade your personal information.

4. Data Retention

We retain analytics data collected by Matomo for no longer than necessary for our legitimate interests in improving the Site.

Personal information you submit via contact forms is retained only for the purpose of responding to your inquiry.

5. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data

• Object to processing

• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at [Insert Email Address].

6. Data Security

We implement reasonable measures to protect your information. However, no data transmission over the Internet is 100% secure.

7. Third-Party Services

We do not use Google Analytics, Facebook pixels, or other third-party tracking services. All analytics are self-hosted using Matomo.

8. Contact Us

If you have any questions about this Privacy Policy, contact us at:

Durability Alliance
contact@durabilityalliance.org

9. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.